Talofa from Samoa.
Women in Business Development, Inc (WIBDI) was founded in 1991 as a small non-profit organization with focus on providing opportunities for families living in rural areas of Western Samoa. They do encourage the families to earn a living with the resources 
available to them, provide training, supervision and support plus give access to microfinance.
The strong family culture in Samoa shaped the way WIBDI is working. It focuses on individual families and not on individuals or villages. An extended family in Samoa can be a large community with members up to a hundred individuals. The head of the family is the point person and works directly with WIBDI. Over the years the organization found, that a family that can earn money for itself seems to be more committed to sustainable, long-term projects and willing to re-invest money into it.
Projects through this energetic group of women include traditional crafts like Siapo making, jewelry made from coconut and seashell, carving coconut bowls and fine mat weaving. A lot of the produced crafts are sold on the Samoan Islands and a smaller amount is send to overseas markets and retailers like World Travel Art.
WIBD started a bi-monthly organic market day in order to help rural organic farmers. All products offered on the market are certified by the "National Association for Sustainable Agriculture in Australia". Fresh fruit and vegetable, spices, cocoa, honey, pure cold pressed coconut oil and more are offered. Over time the markets became so popular that by now they seem to be part of Samoan way of life.
Women in Business Development clearly has become the link between small Samoan producers and the wider global market. They found ways to overcome obstacles like the remote island location, natural disasters and limited quantities that can be produced. The approach of focusing on individual families has proved to be successful and the strong, flexible mindset of the women in the organization will guarantee the success to go on.
available to them, provide training, supervision and support plus give access to microfinance.The strong family culture in Samoa shaped the way WIBDI is working. It focuses on individual families and not on individuals or villages. An extended family in Samoa can be a large community with members up to a hundred individuals. The head of the family is the point person and works directly with WIBDI. Over the years the organization found, that a family that can earn money for itself seems to be more committed to sustainable, long-term projects and willing to re-invest money into it.
Projects through this energetic group of women include traditional crafts like Siapo making, jewelry made from coconut and seashell, carving coconut bowls and fine mat weaving. A lot of the produced crafts are sold on the Samoan Islands and a smaller amount is send to overseas markets and retailers like World Travel Art.
WIBD started a bi-monthly organic market day in order to help rural organic farmers. All products offered on the market are certified by the "National Association for Sustainable Agriculture in Australia". Fresh fruit and vegetable, spices, cocoa, honey, pure cold pressed coconut oil and more are offered. Over time the markets became so popular that by now they seem to be part of Samoan way of life.
Women in Business Development clearly has become the link between small Samoan producers and the wider global market. They found ways to overcome obstacles like the remote island location, natural disasters and limited quantities that can be produced. The approach of focusing on individual families has proved to be successful and the strong, flexible mindset of the women in the organization will guarantee the success to go on.
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